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当前位置:首页 > 杂志 > 2016年6月杂志——特色图像与商业标识材料探析

2016年6月杂志——特色图像与商业标识材料探析

2016-06-24

It's getting much more challenging in today's fast paced world for any brand to stand out from the crowded field of millions of visual messages that are out there on a daily basis. Media manufacturers have come to the rescue, meeting today's tough marketing challenges with a host of new textured films and colored vinyl's that are making huge impressions in the vehicle wrap and retail markets. Some of these products are being used to enhance and add a final bit of pizzazz to the finished project.
在现今这样快速发展的信息时代,任何一种标识标牌想要在常见的琳琅满目的视觉标识中脱颖而出,都是非常具有挑战性的。广告制作商已经想出了解决的方法,推出了大量具有织物手感的薄膜和彩色乙烯基薄膜,在汽车车身包围领域和零售业市场均有不俗的表现。这些不但缓解了企业经营艰难的状况。其中有一部分产品还可以为最终的项目增加高档次的效果。

Specialty pressure sensitive adhesive (PSA) films offer eye-catching media solutions that help print providers transform ordinary jobs into extraordinary ones and creating unique and lasting impressions. Many of these specialty colored, holographic and textured films can offer accent graphics for P.O.P. applications, high-end cut vinyl applications and partial vehicle wraps for a true customized look and feel.
有一种专门的压敏粘合剂薄膜可以提供极好的解决方案,这种粘合剂能够把普通的产品打印出独特、美观的图形图像。以及彩色的全息图,或者有纹理的薄膜,它们一般在商业的P.O.P展示中起到美化图像的作用,或是在高端乙烯基薄膜以及汽车的外包装上,用来增加产品的美观度。

With vehicle graphics, for example, these films can serve not as a replacement for a printed wrap, but rather a way to augment it, by enhancing certain areas, such as bumpers, hoods, and mirrors as well as other graphic elements.
 举个例子,这些薄膜不仅仅是充当汽车外包装图案中一种材料,而是一种放大产品价值、突出应用特效的方式,通过某些部位的放大,例如保险杠,发动机罩,后视镜以及一些其他的元素。

Visual Products
栩栩如生的产品

“These types of films are very visual products with diffraction gratings that break down the light spectrum. That allows you to see all the different colors,”explains Gene Silvestro, general manager at Griff Decorative Films, Lakewood, New Jersey. He reports the big markets for these products right now are in packing, POP displays and vehicle graphics.“The applications for these products really depends on what the customer is looking to achieve and what looks good for their brand,” he adds.
Gene Silvestro介绍道:“这些薄膜在视觉上都非常的生动,通过光的发散衍射,可以让你看到各种不同种类的颜色。” 来自新泽西州莱克伍德装饰薄膜材料总经理指出:“目前这些产品最大的市场就是车身贴领域,POP展览展示和汽车图形打印。而这些产品的应用还是取决于客户的需求和他们想要的图像外观类型。”

Innovative Tools
新型工具

Essentially specialty films and finishes are innovative tools for designers to add new elements to their graphic creations. “The use of chrome, carbon fiber and color-shift films in accent form creates an endless array of possibilities that can accentuate a car's lines,”comments Robert Rundle, viscom market manager at Ritrama Inc., Minneapolis, Minnesota.“This allows the designer and installer the creative opportunity to offer a design that best meets their desired look.”
罗伯特 朗德尔说:“从本质上来说,这些特殊的薄膜和抛光材料都是可以帮助设计师创新图形图像的新型工具,使用铬合金,炭纤维和变色薄膜可以创造出更多种类的汽车外观线条造型。”明尼苏达州明尼阿波利斯市利达唛有限公司的Viscom市场部经理说道“这样一来,设计师和安装工程师就有很大的创造空间,能尽量达到他们预期的效果。”

He says that these films differ from color-change and printable films in that the cost to make chrome and color shift films are higher than a solid color wrap film as some films require a few layers to be laminated together.
他说,这些薄膜不同于渐变色,可打印的薄膜,因为制作铬合金和渐变色薄膜的成本比纯色打印薄膜高很多,有些薄膜需要几层复合在一起。

Janelle Hartmon-Pizzi, product marketer,3M Commercial Solutions,St. Paul,Minnesota, adds from a technical standpoint, the makeup of specialty products and color-change and printable films are very different.“For example, carbon fiber vinyl has texture built into the actual film.”
来自明尼苏达州圣保罗的3M公司产品部经理Janelle Hartmon-Pizzi,从技术角度补充到,特殊的薄膜和变色、可打印薄膜的成分完全不同。“例如,碳纤维材料能够成功的在真实的薄膜上做出纹理质感。”

She says that there are many benefits for using chrome, carbon fiber, hologram, glitter, color-shift and other special effect films.“Along with wrapping an entire vehicle, these types of specialty films can be used to accenting with unique and diverse finishes. Personalizing your vehicle or storefront with specialty films is just another option for installers to provide individuals with branding that reflects the individual flair of their personality or business.”
 她说,使用铬合金,碳纤维,全息图,闪光,渐变色和其他特殊效果的薄膜还是有很多好处的。“想要包装一整辆汽车,还需要一些独特的,不同的抛光颜色放在薄膜上来增加美观感。”

Broader Service Structure
服务结构更广

Hartmon-Pizzi says that shops can take these products and work them into a broader service structure for the retail environments, branded environments and vehicles graphics.“Working with these types of materials allows installers to offer a more diverse solutions, with the ability to add texture and sparkle to a specific part of a wrapped vehicle or installation project. With more creative options and methods of customization, graphics companies can meet a broader range of client requests, and offer greater innovation and style to their project repertoire,”she points out.
 Hartmon-Pizzi 说,店铺可以把这些产品应用到一个更广泛的服务领域,例如零售店铺,标识标牌和汽车外包装。她指出:“有了这些材料,安装工程师可以有更多的解决方案,可以把纹理质感和闪光添加到汽车车身包围中,或者在广告工程中特殊的部分使用到,将会十分醒目。随着客户定制化的选择和方式越来越有创新性,图形公司可以满足更大范围的客户请求,并能为他们的项目提供更大的创新和风格。”

Different Strokes
不同的风格

“The name‘Specialty Films' says it all,”says Amy Swaile, associate marketing manager at Mactac,Stow,Ohio. "These films are very special.Specialty films such as Mactac Carbon Fiber or Pearlescent TuningFilms are engineered to be different and stand out, hence they garner a higher price point for the shops that incorporate them into their jobs.”
来自Stow,俄亥俄州麦可贴市场部的副经理艾米  斯威尔说道:当听到“特殊薄膜”这个名字就已经说明了一切了。”这些薄膜就是非常特殊的。特殊薄膜像麦可贴炭纤维,珠光膜,这些都是和其他的不一样的,因此也是他这些材料的价格为什么偏高的原因。”

Swaile agrees that these films differ from color-change and printable films.“The finishes and effects that are available within specialty films can't be obtained through print or traditional color change films.Shimmer, sparkle, texture – these are all features that have to be built into specialty films upfront in order for the end results to achieve their intended dazzling results.Mactac can even boast to manufacturing the only Velvet specialty film. You can't mimic that with print.
斯威尔也赞同,这些薄膜不同于变色和可打印薄膜。“在特殊薄膜上的材料和效果也是通过打印或者传统的上色薄膜不可能会有的效果。最终的产品想要达到他们预期的眼花缭乱的效果,发光,闪光,有纹理质感,这些性能都是特殊薄膜必备的特点。麦可贴还宣称要设计绝无仅有的丝绒薄膜。用打印印刷是模仿不了的。”

She says that specialty films like Mactac's line of TuningFilms are a perfect fit for vehicle wrapping projects.“This is certainly where the bulk of the interest in specialty films comes from. We are seeing the use of our TuningFilms becoming more and more popular for creating environmental graphics such as wall coverings and decals as well.”
她说,像麦可贴薄膜系列的特殊材料薄膜非常适合用在汽车外包装项目中。“这点当然也是特殊材料薄膜能引起大多数人兴趣的原因。现在我们看到我们的薄膜在日常中应用越来越多,越来越受欢迎,例如墙纸,贴花等等。”

Swaile adds that the wonderful thing about the world of pressure sensitive wrapping products is that these films, specialty or not, allow any sign, car, wall, window, floor, appliance to be transformed.“If a shop can wrap it, a specialty film can be used. The key to incorporating more specialty films,like Mactac TuningFilms, is to show potential clients the possibilities through swatches, samples and images. Introducing clients to the possibilities of lustres, textures and sparkles as way to elevate their brand or image, often results in the shop equally being elevated from the competition,”she reports.
斯威尔补充道:“压敏包装产品中最神奇的事就是,不管专业与否,这些薄膜能改造各种标识,汽车,墙壁,窗户,地板和器皿等等。”她说道:“如果一家店铺想要广告制作,就会用到特殊材料。要想推广更多的特殊薄膜材料的关键就是,让潜在客户通过样品和图像了解清楚产品的性能。要把产品具有光泽度,纹理和闪光性能介绍给客户,这个作为一种提升品牌和图像的方式,同样也是会提升店铺在行业的竞争力。”

Ritrama Providing Educational Tips
利达唛提供的重要信息

Rundle also says that educating your clients on products in this area and showing them what you can do with them is a key.“We work directly with many company's marketing teams who are always on the lookout for what's new on the market.“They are always looking at new colors and textures. Some of the companies we work with weren't aware of the fact adhesive back films like these even existed until we provided them samples.”
朗德尔也说,最关键的是,要让你的客户知道你的产品,向他们展示你的产品能做到这些。“我们每天都和公司市场部团队人员一起工作,他们经常需要寻找市场上的新产品。还包括一些新的色彩和有纹理的材质。有些公司都没有意识到有反面粘合薄膜类似产品的存在,直到我们给他们提供了样品。”

He says they manufacture a wide range of cast vinyl vehicle wraps in a variety of textures and colors with excellent durability, flexibility, and conformability.
他说,他们生产了大量抛光乙烯基汽车包装薄膜,都是具有很好的耐久性,灵活性和一致性的材料和色彩。

“We offer a number cast vinyl wrap films that include textures such as Carbon Fiber and Black Mamba which are mostly used for car wraps, architectural and retail signage. Our positionable adhesive along with a licensed Air Flow Release Liner makes these cast vinyl films perfect for applying to curved surfaces such as on vehicle wraps,”he adds.
他补充道:“我们提供了大量的抛光乙烯基包装薄膜,包括有纹理的材质,例如炭纤维和黑曼巴,这些大部分都是用在汽车包装,建筑和零售店铺标识上。我们的粘合剂有空气流通离合膜许可证,在汽车包装上用这个粘合剂来固化抛光乙烯基薄膜是非常好的。”

3M Specialty Wrap Offerings
3M的专业包装产品

Hartmon-Pizzi explains that the following 3M products are commonly used when wrapping personal or commercial vehicles, buses and boats: 3M Wrap Film Series 1080,3M Scotchlite Reflective Material and 3M Wrap Overlaminate Series 8900.“While these products can stand alone, the combination of 3M Wrap Film Series 1080 with 3M Scotchlite Reflective Material and/or 3M Wrap Overlaminate Series 8900 can often to lead to stunning vehicle wraps, which can range from police vehicles that reflect during the night,to dynamic fleet vehicles that ooze flair and personality,”she adds.
Hartmon-Pizzi 介绍道:“下列3M产品一般都是用在个人的或者商业汽车,巴士和船舶的包装上:3M薄膜1080系列,3M Scotchlite反光材料和3M 薄膜8900系列。”她补充道:“当这些产品能够独立出来的时候,3M薄膜1080系列,3M Scotchlite反光材料和3M 车身贴8900系列三者结合就能打造极致的汽车外包装,从夜晚反光的警车薄膜到张扬个性的机动车薄膜,都可以。”

Spectrum of Colors from Griff
来自Griff的发散彩色薄膜

Silvestro says that Griff Decorative Films create a wide array of superior graphic films and specialty self adhesive vinyl films that enhance color, sparkle, and dimension to packaging, vehicles,signage,and P.O.P. Displays.
Silvestro说到,格里夫装饰薄膜材料创造出了大量高级的图形薄膜和专业的自动粘合乙烯基薄膜,这些在包装,汽车,标识和P.O.P展览展具的颜色、光泽度和立体效果上都起到点睛的作用。

“Our Fantasy films offer the entire spectrum of colors and patterns. We recently introduced some new patterns that have given our line a different look for 2016,”he adds.
他补充道:“我们想象中的薄膜还能够有发散颜色和图案的效果。我们最近推出的一些新图案,也给2016的市场做了一个良好的趋势导向。”

“The biggest growth area that I'm seeing right now is in the packaging market especially for the cosmetics and fashion industries. Griff offers a range of visual effects in packaging solutions that provide eye-catching results and are getting products noticed on retail shelves and counters,”he concludes.
他总结道:“我们现在看到的发展最大的区域就是包装市场,尤其是化妆品和时尚行业。格里夫提供了大量不同视觉效果的包装材料,能够让零售店铺中的货架和收银台的产品更引人注目,起到好的视觉宣传效果。”

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