Growing technological advancements have led to an increase in customer demands when it comes to variety, quality, and sustainability. In a competitive environment, where innovation is the driving force behind success, it’s important to meet the market demands by staying updated.

不断进步的标识制作技术，和客户对标识产品的个性、质量和耐用性的需求增加，两者之间相辅相成。而在标识制作商的竞争之中，创新是获得成功的原动力，时刻保持最新的创造力以满足市场需求非常重要。 

There is no stating the overwhelming effects of the current scenario on both our personal and professional lives. The rapid pace of technological change has transformed the graphic communications industry. Yesterday’s print methods no longer support the business requirements of today or the future.

当前疫情危机严重，对所有人的工作和生活产生了压倒性的影响，而且没有任何类似说明书的东西告诉我们应该怎么做。但可以确定的是，快速的技术革新已经完全改变了标识行业，以往的设计与印刷方法，将不再适合于当下以及未来的业务需求。

Today’s challenges bring with them new opportunities for businesses to connect with their customers like never before and the latex printing industry is no different. A new era is expected to be ushered in the new normal. Businesses are gearing up for changes and the latex printing industry is expecting a surge in opportunities that can be leveraged. Read this Article to learn more about the new business opportunities in banners, graphics, signage, and much more.

如今虽然面临挑战，但是对标识行业来说，这也是一个前所未有的与客户建立新合作的好机会，乳胶印刷标识是其中最关键的一环——疫情期间出现的新常态有望转变成一个新的时代，企业应该为变化做出准备。

现在以及今后的很长一段时间，乳胶标识领域都将迎来激增的机会，这篇文章，将帮助从业者们充分了解有关乳胶印刷催生横幅标识、图形、标牌等新商机的详细信息。

Some of the major opportunities we will see are:

我们将看到的一些主要机会有：

1.Floor graphics: To maintain social distancing, stores, banks, and other consumer-visiting places, there will be floor graphics in place. Latex Inks last really long and are scratch-resistant thereby making them a top choice for floor graphics since there will be constant wear and tear.

1.地板贴图：在疫情持续的期间，为了保持人与人之间的安全距离，商店、银行等会有大量消费者光顾的场所，都会贴上很多地板贴图，作为提醒和警示。不过，这些贴图会因为人们的脚步而不断磨损，但乳胶油墨的耐刮擦性非常出色，使用寿命很长，足以成为地板贴图的首选原材料。

2.Roll-up banners: The easiest way to create impactful signs is by using roll-up banners in empty areas. Entering the new normal for a lot of businesses is entering a new era in shopping. For malls and stores especially, it will be a priority to have colorful signage that mention their offers if they have any. Roll-up banners are also a great way for smaller businesses that don’t have larger storefronts to showcase what they want to sell.

2.易拉宝：创建富有影响力的标识并不总会是大工程，在合适的地方安放易拉宝，就是一个既简单又能收到好效果的方法，这在很多商业场所里也成为了一种新常态，特别是对于购物中心和大型商场来说，五颜六色的易拉宝能够优先展示出价格优惠；而小型的门店与超市，也完全可以将出售的商品汇总在一个易拉宝上进行展示。乳胶油墨凭借高质量的色彩和耐久度，也适合于制作易拉宝。

3.Large banners: OOH advertising has always used large banners to advertise. In the new normal, these banners could be used to educate and alert customers of the importance of social distancing, sanitizing, and maintaining responsible behavior in public spaces. These banners can be used not only for malls and outlets, but for businesses, office buildings, and other public spaces as well.

3.大型横幅标识：一直以来，户外广告都会偏向于使用大型横幅标识，在疫情期间，这些大标识完全可以用于科普与提醒消费者们注意保持公共场所中的社交距离、积极进行消毒以及保持自身的安全行为等信息。这些标语、标识不仅可以用于大型购物中心和商店的外墙，还可以用于企业、办公楼和其他公共场所。

4.Store signage: Given how businesses were closed for almost three months due to the current situation, a lot of stores will have to change their store signage for it to look new again. The wide variety of substrates on which Latex Inks can be used makes it a top choice for most businesses who are looking for longevity and quality in their prints.

4.商店标识招牌：鉴于目前的情况，很多企业关闭了近三个月的时间刚刚复工复产，为了让整体看起来焕然一心，更换、更新商店标识招牌也是必做事项之一，乳胶油墨适用的基材种类繁多，应用范围广，是大多数寻求标识寿命长、质量好的企业的首选。

5.Digital décor opportunities: With consumers spending majority of their time at home, they will look to replicate moments of indulgence, travel, favorite spots/themes, within their own home. This new behavior leads to increase in opportunities for personalized custom-décor applications like curtains, blinds, cushions, lampshades, etc.

5.数字装饰的机会：另一个新常态是，更多的消费者将有大量时间在家里度过，这将促使他们在家里复制之前常去的场所、旅游的景点与记忆、喜爱的主题风格等等···这些新兴行为将带动个性化定制装饰的快速发展，比如窗帘、百叶窗、靠垫、灯罩等都将成为人们定制的基材，那么适应性超强的乳胶油墨自然大有可为了。