180Decals revs up its motorbike decorating and more with a new, additional printer.
180Decals利用两台印刷与切割设备，不仅吃下当地越野摩托贴花市场，并且逐步向标识行业迈进。
A motocross bike doesn’t offer much surface to wrap, but motocross bikers still wrap their machines and helmets with designs that reflect the colorful and exciting sport. And with every new motocross season, more and more racers are turning to Bryar Perry, owner of 180Decals in Red Bluff, CA , to provide their desired looks. As a racer himself, Bryar knows this market. Shortly after designing his own bike and then his friends’ by 2003 at age 14, he was providing graphics for some of the fastest racers out there. “We really lucked out with the timing, because there wasn’t too much competition for motocross graphics back then,” Bryar said.
尽管越野摩托车并没有太多的表面可以进行贴纸与涂装，但爱好者们仍然会选择给他们的爱车和头盔包裹上一些个性的设计，这些个性独特、色彩鲜明的设计已经成为这项令人兴奋的运动中一道独特的风景线。
每当新赛季到来时，就不断有赛车手向布利尔·佩里寻求帮助，他在加州红崖创办了一家180Decals贴花作坊，可以提供车手们想要的外观，他自己作为一名赛车手，非常了解这个市场，一个个赛季过去，他的名气越来越大，顾客也越来越多，这一切都是从2003年开始的，那时才14岁的布利尔设计了自己和朋友的车子，不久之后他就开始为一些速度最快的车手提供设计服务，布利尔回忆起刚入行时说道：“我们真的很幸运抓住了这个商机，因为当时的越野摩托车设计行业没有太多的竞争。”
KEEPING IT PINNED
保持稳定
As his early efforts began to build a following, Bryar continued to race, even turning pro for a short time, but he couldn’t ignore the growing success of 180Decals and eventually stepped back from on-track competition to focus on his business. Bryar’s friend, Justin Kenney, handles the online orders for the shop, which account for about 70% of the shop’s jobs. Customers can order design templates for bike graphics as well as wraps for seats, radiator covers and helmets – with helmets typically being where riders express themselves most. “Helmet wraps incorporate lots of fluorescent colors and crazy designs,” Bryar said. “The stand-out graphics make it easier to spot a particular rider on the course.”
随着布利尔早期的努力，180Decals逐渐积累了一批拥趸，这期间里他还不断参加着比赛，甚至成为了职业选手，但最终他还是决定退出赛道，专心发展作坊的事业，并不断取得成绩。
布利尔的朋友贾斯汀·肯尼负责作坊的网上订单，占到整个门店工作的70%，客户在网上自行订购车辆图形设计模板、座椅、散热器盖还有头盔的喷贴，这其中头盔式车手们最为重视的部分，布利尔解释说：“头盔可以更好的表达自己，突出的设计可以让观众更容易发现这个车手，因此头盔的包裹采用了大量的荧光颜色和疯狂的设计。”
180Decals also offers completely custom orders, with clients primarily in California, but also from all across the US. “The custom work is the hardest for sure,” Bryar said. For the most part, his customers are “super specific” with what they want and send several images for reference. Other customers only offer little hints, which compels Bryar to dig deeper into what they are looking for. “On the rare occasion, a customer will just leave it all up to me, which I prefer,” he said. To work up his designs and due to his familiarity with it, Bryar uses Gerber OMEGA software, though he is also turning more to the Adobe Creative Suite. There isn’t too much structure to his designing process, he said, “But one thing I do keep in mind is thinking about the wide range of ages that will buy. Designing something you think an 18-year-old will like might not sell with someone who is 65.”
180Decals还提供完全客制化的订单，这部分订单主要在加州，但美国各地慕名而来的人也不少，布利尔说：“客制化工作无疑是最难的，虽然在大多数情况下客户对于想要的东西是非常具体的，并且会发一些图片供我们参考，但有些客户只提供很少的线索，这就迫使我们去不断挖掘他们所寻找的东西。在极少数情况下，客户会让我完全自由设计，我更喜欢这样做。”
布利尔大多数时间会使用他非常熟悉的Gerber OMEGA软件来完善他的设计，偶尔也会用Adobe Creative Suite软件，布利尔表示他的设计过程没有太多的结构和层次，但他始终遵循一点：考虑这件设计作品受众的年龄范围，他说：“为18岁的人设计出他们的喜好，那65岁的人可能不会接受这个产品。”
More and more motocross racers are looking to Bryar Perry of 180Decals (Red Bluff, CA) for their desired bike wraps.越来越多的越野摩托车手希望180Decals的创始人布利尔·佩里为他们制作车贴。
For orders of more than design templates, Bryar’s mother prints everything on wrap film from Substance Incorporated on the shop’s workhorse Roland VersaCAMM VS-540, and also its newer Roland TrueVIS VG2-540, 54-in. digital printer/cutter. “With the expanded color gamut on the VG2, oranges like those on the KTM bikes are easy to hit,” Bryar said. Once printed, all wraps are protected by 180Decals’ Royal Sovereign laminator. The decals are “super thick,” according to Bryar, and are precut to the shape of dirt- bike plastics to ease installation for the customer, “compared to, say, a car wrap.” The decals aren’t “super difficult” to install, he said, “but since they are so thick (21 mil), we recommend using heat for any creases and [also having] clean hands,” to avoid getting dirt on the adhesive. It takes about 45-60 minutes to install a full set of decals on a dirt bike. However, customers can, and do, ship their new plastics to the shop on occasion, where either Bryar or his father will apply them at no extra cost.
布利尔的母亲也参与进设计活动中，她除了设计模板之外，还负责使用作坊的主力机器：罗兰VersaCAMM VS-540和罗兰TrueVIS VG2-540数码印刷切割一体机，在包装膜上打印制作所有的东西，布利尔说：“随着VG2色域的扩展，像KTM车辆上的橙色很容易实现。当我们开始印刷时，所有的贴纸都会用独家的‘皇族主权’贴膜保护，所以这些贴花非常厚，必须要预先切割成便于安装的块状才能寄给客户，当然，与汽车包装相比摩托车的贴花并不算极难，但因为它们的厚度能达到2100毫米，且需要弯折的地方太多，我们建议安装时要保持双手清洁，以避免沾上灰尘，对任何折痕都要加热。”
在一辆越野摩托车上安装整套贴花大概需要45-60分钟，有些顾客会将摩托车和贴花送到作坊里由布利尔和他的父亲帮忙安装，这项业务完全免费。
STEPPING UP TO NEW MARKETS
开拓市场
With two printers in-house, 180Decals became able to handle the additional demand his company started receiving from local businesses, which includes creating signs for area shops, as well as designing game wraps and faceplate decals for nearby casinos. “It’s great to have the extra income, especially during the offseason for racing,” Bryar said. “We love motocross, [but] we’re always looking for additional year-round clients to supplement our core racing-graphics business.”
有了两台打印机，180Decals不仅能做摩托车贴花，还能额外满足当地企业的需求，比如为区域内的商店设计标识，为附近的场馆设计游戏包装和面板，布利尔说：“有额外的收入当然是好的，我们都喜欢越野赛事，但也一直在寻找全年的客户，因为核心的赛车贴花业务总会有赛季末和结束的时候。”
Despite the recent restrictions to prevent the spread of COVID-19 placed not only on 180Decals’ home state of California, but on most states and areas of the country, Bryar remains optimistic about his business and passion. When asked what he thinks will happen to the larger wrap market in general and to his company in the next three to six months, Bryar said, “It’s hard to say with this COVID-19 going around. I hope most people see it as downtime to do some maintenance on their bikes and get themselves a new look via our graphics. In general, I don’t see why the wrap market wouldn’t keep going strong. Everyone needs decals for something.”
最近为了防止新冠病毒的传播，不仅是180Decals所在的加利福利亚州，美国的大多数州和地区都实施了限制措施，但布利尔仍然对他的事业保持热情与乐观，当被问及他认为在未来三到六个月包装市场和他的作坊将会发生什么样的变化时，布利尔说道：“在疫情爆发的情况下，很难说，但我希望人们都在这段停工期中，来我的店里做一些车辆维护和新的标识设计，总的来说我相信包装市场还是会一直坚挺的，毕竟每个人都需要在一些东西上贴花。”
