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当前位置:首页 > 杂志 > 2020年1月杂志_不再局限:墙壁和地板标识帮助你的商店脱颖而出

2020年1月杂志_不再局限:墙壁和地板标识帮助你的商店脱颖而出

2020-01-06

When businesses approach us here at The H&H Group because they are expanding into new space or renovating at their existing locations, we get excited. Fresh interior environments are like a blank canvas for our signage and branding pros!

一些企业在进行扩张或者翻新的时候会联系H&H集团,然后集团将这些企业介绍给我们,这种时候我们会非常高兴,因为一个新环境就像一块空白的画布,由我们的专业人士进行设计和描画。


Your walls, floors, and even ceilings present a nearly limitless supply of opportunities to enhance your business’s physical atmosphere while promoting the work that you do to anyone who walks through your doors.

墙壁,地板,甚至天花板都给您提供了无限的空间,在增强企业氛围的同时,也可以吸引顾客走进你的店门。


Today’s blog post shares some excellent examples of high-impact interior signage and branding-centric decorative treatments for walls and other surfaces that we have successfully created for our business clients in the past.

本文分享了这方面的一些优秀例子,都是我们在过去为我们的商业客户成功创建的具有高影响力的室内标识,以及为品牌处理墙壁和其他表面。


See something you like? Just let us know a little bit about your project, and The H&H Group be in touch to learn more about how we can work together to make your ideas come to life!

看到你喜欢的东西了吗?只要让我们了解到您的项目,H&H集团就会与您保持联系,使您梦想成真!


Wall Murals & Multi-Dimensional Wall Art

壁画与墙壁艺术

While the primary purpose of wall art and murals is generally to beautify a space, these features should not be dismissed as a “nice to have” extra in your business’s public and semi-public areas—they can serve extremely useful purposes.

虽然墙壁艺术和壁画的主要目的通常是美化空间,但不应该仅仅把它视为在公共领域的装饰品——它们也可以非常实用。


Murals can incorporate words and images to vividly tell a company’s history or illustrate a particularly successful case study, for instance. And wall art can creatively recognize your donors, founders, and employees, display your mission and vision statements, and much more.

例如,壁画可以结合文字和图像生动地讲述公司的历史,或展示一个特别成功的案例研究。墙壁艺术可以让别人了解公司投资者、创始人和员工,展示你的使命和愿景,等等。


These are a few of our favorite mural and wall art projects that show just what we’re talking about.

上面讨论的信息就是我们的壁画和墙壁艺术项目中的一些具体的内容。


A Donor Wall Made from Floating 3D Plaques

(由漂浮的三维斑块构成的供体壁)


Take a look at the main image for today’s post above, and you’ll see how The H&H Group helped the Lancaster Chamber thank their generous donors who made their new building possible.

今天这篇文章的主要图片展示了H&H集团是如何帮助兰开斯特商会向他们的捐助者表示感谢,是他们让这座新建筑从空想变成了现实。


The Founders Wall features 182 individual, highly visible signs just inside the organization’s main entrance in their state-of-the-art facility at 115 East King Street in Lancaster. As we mentioned in our case study about the project, the unique installation of circular plaques—which were designed to complement the Lancaster Chamber’s logo—is hard for visitors to miss.

创始人墙位于兰开斯特的东大街115号,这是他们最新的项目,有182个独立标识。正如我们在这个项目的案例研究中提到的,独特的圆形设计很出彩,吸引了很多参观者的注意力。


The plaques are attractively faced with metal and correspond to giving levels so that the most generous donors stand out. Blank plaques were also conspicuously placed to leave room for future donors—if a prospective donor partner walks into the building, we wanted to make it easy for them to envision their name up on the wall with the others.

不同的金属标识对应着不同的捐赠者。空白位置的标识也很显眼,为未来的捐赠者留出了空间——如果未来的捐赠伙伴走进大楼,我们想让他们更容易想象自己的名字和其他人一起挂在墙上。


Incorporating Unexpected Materials

意想不到的材料

Also in the Chamber’s building at 115 East King, you’ll find several examples of unexpected materials used to both enhance the overall interior design and provide useful functions. The translucent glass wall, which acts as a room divider between two areas with different purposes, is absolutely one of our favorites.

在115室的大厅里,你还会发现一些意想不到的材料,它们既加强了整体室内设计,又提供了有用的功能。半透明的玻璃墙可以作为两个不同区域之间的分隔物,是我们的最爱的材料之一。


Surrounded by rustic wood materials, the glass wall brings a dramatic juxtaposition into the overall décor. It’s not just gorgeous, however. It provided another donor recognition opportunity, and the translucent material also allows natural light to flow throughout the space while physically designating different areas in the floorplan.

轻盈的玻璃墙被厚重的木质材料包围,给整个装饰带来了戏剧性的冲撞。它不仅华丽,还提供了一个让捐赠者认可的机会,半透明的材料中有自然光在整个空间中流动,在平面图中物还能指定不同的区域。

Storytelling Signage

讲述一个故事

Here at our own headquarters, we’ve created a mural wall in our lobby to give our customers a visual representation of the work we do. Our case study installation tells a story using a variety of materials, easy-to-read text, and attractive graphics.

在总部大厅里,我们设计了一幅壁画,可以让客户更直观地了解我们的工作。在壁画设计和制作中我们使用多种材料,用易于阅读的文本和吸引人的图形来讲述一个故事。


Murals don’t necessarily need a lot of explanatory text to be effective, of course. Many are designed to be almost entirely visual—we can help you determine what works best for your unique spaces!

当然,壁画并不一定需要大量的解释性文字才能产生效果。许多设计可以说是完全用图片展示的。


Creative Corporate Identity & Reception Area Signs

企业标识与接待区标识

It’s true that there is sometimes a bit of crossover between wall murals/purpose-serving wall art and corporate identity signs in your building’s public areas, such as reception. And that’s a-okay!

的确,有时在建筑的公共区域,如接待区,壁画和企业标识之间会有一些互通的地方。


Displaying your business’s name or address prominently right inside your entrance never leaves your guests, visitors, or customers wondering where they are or who you are—and that signage is often more effective when it’s artful and eye-catching in the way many murals are.

把公司的名字或地址放在门口显眼的位置,会让你的客人、访客或顾客清楚的知道您在哪里,叫什么,如果这种标识能够像壁画那样醒目,那么效果会更加的好。


These are a couple of our favorite ideas for creatively branding your business within your lobby, entrance, or other areas visitors where will get acquainted with you.

这是一些我们最喜欢的创意,可以让大厅,入口或其他领域的访客会了解你的企业品牌。


Try Fabric Signs

织物标识

There’s no reason that your signage needs to be made from hard materials—even if it’s meant to be permanently installed—but many people don’t realize what’s possible with fabric signs. 

标识没有理由一定要用硬材料制作——即使它是永久安装的——但是很多人都没有意识到还有织物标识这个选择。


Coordinated Materials

协调材料

Let’s look once more at the Lancaster Chamber project we discussed earlier. If you took a spin through our success story of our work, you probably noticed that the client’s spaces use a lot of rustic-looking wood elements in the décor. A great deal of this material is Armstrong flooring (with a heritage of being made right here in Lancaster), which was obviously used as a floor covering, but was also repurposed in unique ways to achieve a cohesive look.

让我们再来看看之前讨论过的兰开斯特室内项目。如果你回顾一下我们的成功故事,你可能会注意到我们在装饰中使用了很多看起来乡土的木材元素。这种材料很多是使用在阿姆斯特朗地板中,以独特的方式进行了重新利用,得到了一个有紧密的外观。


Are you surprised to learn that the large address digits and letters on the wall in the reception area are actually made from flooring? Using this material on an otherwise plain white wall helps to tie different spaces together while clearly displaying the building’s physical address.

你是否会惊讶接待处墙上的地址和字母实际上是用地板做的吗?在白色墙壁上使用这种材料能够将不同的空间联系在一起,同时清楚地显示建筑的地址。

Floor Art & Decals

地板艺术和贴花

When most people think of signs, they imagine them as standalone monuments or as wall features, like all of our examples so far demonstrate. There’s value in meeting your audience’s expectations by placing signs in obvious locations, of course—especially with wayfinding signs—but, have you considered installing signs on your floors?

当大多数人想到标识时,他们会把它们想象成独立的纪念碑或墙,就像我们到目前为止的所有例子所展示的那样。当然,在明显的位置放置标识来满足观众的期望,这一点也是有价值的,特别是带有路标的标识。但是,您是否考虑过在地板上安装标识呢?


That’s right—floor art has become incredibly popular because even though it’s not a new concept, it seems fresh and novel because it tends to draw people’s attention in ways wall signs and art can’t. As we talked about in an earlier blog post, there may actually be scientific evidence to support why “floor-based communications” are effective. It may be that when our focus is drawn sharply downward, we pay closer attention.

没错,地板艺术已经变得非常受欢迎,因为它不是一个新概念,它是新鲜和新奇的,能够很好地吸引人们的注意力。正如我们之前说的那样,事实上可能有科学证据支持 “基于地面的通信”为何是有效的。当我们的注意力急剧下降时,我们可能会更加注意。


Even if that’s not entirely the case for all people, floor decals can be texturized to provide a non-slip surface, which makes them functional in addition to engaging. If you have large open floor areas in your business, you may want to consider your floor decal possibilities—they’re also quite affordable when you work with an experienced design and print resource like The H&H Group!

即使并非所有人都这样,地板贴花也可以进行纹理处理,提供一个防滑的表面。如果你的公司有大面积的开放式地板,你可能会考虑地板贴花的可能性——当你与像H&H集团这样有经验的设计和印刷资源的公司进行工作时,贴花也是非常实惠的!

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