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当前位置:首页 > 杂志 > 2019年11月杂志_城市壁画:多伦多猛龙队的欢呼

2019年11月杂志_城市壁画:多伦多猛龙队的欢呼

2019-10-28

Sekanskin specializes in exotic vehicle graphics using vinyl customizations. They create unique wraps from colour change to bespoke creations. With the business growing, the team expanded  its offerings to include vinyl applications on windows, walls, floors, and architectural services.

Sekanskin团队擅长使用乙烯基进行图形的自定义。他们能够创造独特的包装,颜色丰富的标识。随着业务的增长,该团队还扩展其它的产品,包括将乙烯基应用在窗户、墙壁、地板和建筑之上。


Thanks to the Toronto Raptors playoff run and the opportunity to create a series of unique murals, the team was able to elevate its current skill set while challenging themselves with new mediums. For this ongoing project, everything was magnified: the measurements, file design, and scale of production. Attention was given to preparation requirements such as using a rented scissor lift to install the vinyl on the facade of a building located on one of the city’s busiest streets, pick up and drop off of materials, ensuring the perimeter was safe during the installation, and monitoring the weather to ensure the wind speeds were ideal and it was not going to rain. The team had to be adaptable because these variables were unpredictable and it was an emotional rollercoaster, based on the Raptors’ success and the number of diehard fans that filled the city.

得益于多伦多猛龙球队的季后赛一直长跑,这一系列独特的壁画才被创造出来,这支球队在提升自己的同时,也开始了新的媒体宣传。对于这个正在进行的项目,文件设计和生产规模都进行了扩大。比如用租用的剪式升降机在城市最繁忙的街道之一的建筑物正面安装乙烯基材料和装卸材料,并且确保安装期间周围是安全的,也需要监测天气,确保理想风速。因为这些变量是不可预测的,在项目开始之前必须考虑到。


Early beginnings

早期开始

After building a relationship by meticulously applying colour change and paint protection films to multiple cars owned by a Toronto-based graffiti artist Tetra, Sekanskin was tasked with making the former’s new business venture stand out from the rest. Tetra’s business—OD Toronto—on Queen Street is a high-end consignment shop/museum, specializing in rare shoes, exclusive clothing, and one-of-a-kind collectibles.

多伦多的利乐(Tetra)最初只是在车里精心地涂上丰富的色彩和油漆保护膜进行绘制的一个涂鸦艺术家,后来他在多伦多皇后街上开了这家高档寄售店,专门出售稀有的鞋子、高档服装和独一无二的收藏品。


Before the grand opening, Sekanksin installed custom ‘ODTO’ window decals to the security gates, anti-abrasion films to protect the $1-million skateboard collection built into the floor, as well as textured vinyl branding on the exposed brick wall interiors.

在这个项目开始之前,Sekanksin团队在防盗门上安装了定制的“ODTO”窗花,在地板上安装了防磨损膜,以保护价值100万美元的滑板,并在裸露的砖墙内饰上贴上了纹理清晰的乙烯商标。


Uniting a city

目标是拿到冠军

Once the interiors were complete, Sekanskin and Tetra strategized about exterior options. Both parties wanted to use the store’s location, the CN Tower aligned directly behind the building to show the layout/positioning of the murals was intentional. At the time of the store’s opening, the Toronto Raptors were in the midst of a playoff run and the team’s superstar, Kawhi Leonard, was the perfect candidate to use as the subject of the building’s vinyl wallcovering. Sekanskin saw this project as a golden opportunity to put OD Toronto on the map, unify a city around its basketball team and its goal to bring home a championship—not to mention, further fuel the campaign to see Leonard re-sign with the team.

完成内部的布置之后,Sekanskin团队和利乐就开始制定关于外部布置的方案。双方都想利用好商店的位置,城市知名建筑CN塔刚好位于建筑后面,壁画的布局非常有新意。在这家商店开张的时候,多伦多猛龙队正处于季后赛的中期,球队的超级明星卡西·伦纳德(Kawhi Leonard)成为大楼乙烯基壁纸的最佳人选。Sekanskin团队认为这是一个很好的机会,可以让它在多伦多出名,把整个城市的人团结在一起,毕竟大家都想创造出一个冠军,也能够进一步推动伦纳德与球队重新签约。


Paint or vinyl

利用好乙烯基

Sekanskin printed 1371-mm (54-in.) wide panels of 3M 8624 graphic film for textured wall material on an HP Latex 330 device, which was later laminated with 3M 8524 and trimmed.

(Sekanskin团队在HP Latex 330设备上打印了1371毫米(54英寸)图形薄膜,用于纹理墙材料的制作,并用3M 8524设备进行进一步的边缘调整)


Once the vision was solidified, Sekanskin and Tetra selected an image that used the building’s thin and tall frame to create the iconic mural. The company used proprietary software to ensure there was no loss in image quality once it was increased in size by more than 9.1 m (30 ft). Sekanskin printed 1371-mm (54-in.) wide panels of 3M 8624 graphic film for textured wall material on an HP Latex 330, which was later laminated with 3M 8524 and trimmed. The installation of the vinyl took place after 11 p.m. and carried on through the night.

之后,Sekanskin团队和利乐一起设计了一个图像,使用建筑外部进行这个标志性壁画的创建。该公司使用专业的软件,即使壁画的规模超过9.1米(30英尺),图像的质量依旧很好,。Sekanskin团队在HP Latex 330设备上打印了1371毫米(54英寸)图形薄膜,用于纹理墙材料的制作,并用3M公司 8524设备进行进一步的边缘调整。乙烯基的使用是在晚上11点以后进行的,一直持续到第二天凌晨。

 

The following day, the city’s response was epic. Social media was buzzing with speculation about who could create such a unique piece. People lined the streets to get a picture of the building’s new look.

这个壁画在第二天获得了很大的反响,社交媒体上纷纷猜测是谁创作出这个如此独特的作品。

为了避免遮挡,人们在街道两旁站成一排,然后拍下这座建筑物的新面貌。


Media outlets immediately took notice and started to follow the story. Sekanskin debunked the myth that the mural was painted and revealed on live television and social media that vinyl film was used. Photoshopped renditions of the wallcovering appeared on TSN and The Score. It gained a stronger viral presence when the Raptors shared the image on the team’s social media feeds and featured it in their open gym video on Bell Media. People were fascinated by the installation as the ‘Kawhi You Should Stay’ movement picked up momentum.

媒体也注意到这个壁画,并开始跟踪报道。有人猜测这个壁画是用画笔绘制的,Sekanskin对此说法进行了驳斥,并在电视直播和社交媒体上说明该壁画是使用乙烯基薄膜进行制作的,还将壁画的设计图放在TSN和Score网站上。之后猛龙队的队员在社交媒体上分享了这张照片,并公开了他们的健身视频。随着卡西的名气越来越高,这个壁画也越来越出名。


Many businesses tried to capitalize on the success OD Toronto was experiencing by offering Leonard many free items, food for life, cars, and homes. The authentic nature of this project was hard to duplicate.

许多企业也想从中分一杯羹,他们为伦纳德提供了许多免费的物品、生活用品、汽车和住房。但是想要获得和这个项目一样的成功是很难的。


Change, change, change

改变,改变,改变


After the first installation, Sekanskin designed, produced, and installed six other wallcoverings, with each one—due to the Raptors and Kawhi Leonard’s success—building upon the previous design with a bigger and more meaningful piece. They used photos taken from the games and artistically modified and photoshopped them to make a unique compilation. Tetra assisted with the vision and design.

在第一次安装之后,Sekanskin团队还设计、生产并安装了另外六个图像,原图都是猛龙队和卡西的胜利时的照片,并对其进行了艺术修改和ps处理,获得了非常有冲击力的画面。


One such example was Leonard’s famous buzzer-beater shot during the series against the Philadelphia 76ers. Upon the game’s conclusion, Sekanskin received a call from Tetra asking to update the existing vinyl display based on this game-winning play.

其中一个图片就是在对阵费城76人队的系列赛中,伦纳德以著名的压哨球获得胜利。在游戏结束后,Sekanskin接到了利乐的电话,要求根据这个比赛更新现有的乙烯基壁纸。

Kawhi Leonard after the buzzer-beater game shot against the Philadelphia 76ers.

(科怀·伦纳德在对费城76人对的比赛以压哨球获胜)


Sekanskin jumped into production and within 24 hours of the game had two murals—interior and exterior—made alongside complementary decals, which were placed throughout the store. A team of highly skilled and certified installers was assembled. First, the panels were tacked roughly onto the wall. Next, a combination of heat-resistant rollers, TSA-4 textured surface applicators, heat guns, and blowtorches were used.

 Sekanskin团队马上进行壁纸的更新工作,在24小时内制作了两幅壁画以及配套的贴纸,并将其贴满整个商店。首先,把面板大致钉在墙上,然后使用耐热辊、tsa-4纹理表面涂敷器、热枪和喷灯进行进一步的处理。


The public’s response the following morning was even more intense. People were amazed at how quickly the piece was updated. Fans proceeded to line up to enter the store to take a photo with the interior mural, which was designed (including future wallcoverings) to give fans an immersive experience. Every media outlet in Toronto covered the story, some of the buzz trickled into American news outlets, too. Rapper/producer Snoop Dogg also visited the store for his album release party and did a photoshoot using the interior mural as a backdrop.

第二天早上,公众的反应更加强烈。人们惊讶壁纸的更新速度如此之快。粉丝们排着队进入商店,与室内壁画合影,室内壁画的设计给了粉丝们一种身临其境的体验。多伦多的每家媒体都报道了这件事,美国其他地区的新闻媒体也进行了关注。说唱歌手兼制作人史努比·道格(Snoop Dogg)也在此地进行了新专辑的发布会,并以店内的壁画为背景拍了一张照片。


Building more momentum

进入总决赛

For this mural, Sekanskin wanted to go bigger than before—rather than just having Leonard—the new design featured all five starting players as well as Drake giving head coach Nick Nurse the much-publicized shoulder rub.

(在这幅壁画中,Sekanskin想要做得比以前更大,新的壁画上面不仅仅是莱昂纳德一个人,而是包括了所有5名首发球员,以及德雷克给主教练尼克·纳斯)


When the Raptors beat the Milwaukee Bucks and secured their spot in the National Basketball Association (NBA) finals, Sekanskin knew it was time to update the mural to further heighten the buzz surrounding the project. This time, Sekanskin wanted to go bigger than before—rather than just having Leonard—the new design featured all five starting players as well as Drake giving head coach Nick Nurse the much-publicized shoulder rub. They also updated the interior vinyl wallcovering to show Leonard dunking over Buck’s forward Giannis Antetokounmpo to allow fans to place themselves in the moment. Again, media outlets in Toronto and the surrounding area picked up the story. In fact, ESPN visited and broadcasted its NBA program in front of the mural.

当猛龙队击败密尔沃基雄鹿队并进入NBA总决赛的席位时,Sekanskin知道是时候再次更新这幅壁画了。这一次,Sekanskin想要做得比以前更大,新的壁画上面不仅仅是莱昂纳德一个人,而是包括了所有5名首发球员,以及德雷克给主教练尼克·纳斯。他们还更新了室内的乙烯基壁纸,定格的是伦纳德扣篮的那一刻。多伦多和周边地区的媒体再次报道了此事。


We are the champions

我们是冠军


With the Raptors solidifying the championship title in game six of the NBA finals, Sekanskin was prepared with a new design. The team produced a 2.4-m (8-ft) gold chrome Larry O’Brien Trophy with the Raptors’ logo and installed it on victory night to a crowd of cheering fans. The following day, Sekanskin designed/photoshopped eight players from different photos to create a team shot of the champagne celebration. The goal was to allow fans to immerse themselves in the Raptors’ victorious moment. The last wallcovering was so successful that when Tetra created T-shirts based on the image, they sold out immediately. Overall, this campaign reached more than 50 million people through various news and social media outlets including The Score, TSN, The Raptors, blogTO, Snoop Dogg, and Sign Media Canada. Though the murals have been removed, the impact and momentum they helped create for the city’s first NBA championship is timeless.

随着猛龙队在NBA总决赛第六场比赛中获得总冠军,Sekanskin团队准备再次进行更新。球队制作了一个2.4米(8英尺)高的带有猛龙队标识的奖杯,并在胜利之夜之前进行了安装。第二天,Sekanskin团队从不同的照片中ps出8名球员,合成一幅举着香槟庆祝的团队照。这一个做法让球迷再次回顾起猛龙队胜利的那一刻。最后,利乐开始以这款图案为基础设计t恤,衣服很快卖光。总的来说,这次活动获得各种新闻和社交媒体的关注,包括The Score、TSN、The Raptors、blogTO、Snoop Dogg和Sign media Canada,影响了5000多万人。尽管现在这些壁画已经被移除,但它们对这座城市首届NBA总冠军的影响是永恒存在的。

A scissor lift was used to install murals on the exterior of OD Toronto. The team quickly assembled upon the conclusion of games to update the mural upon Tetra’s request. Images were printed on panels of 3M graphic film, which was also laminated and trimmed.

(租用剪式升降机安装和拆卸,并且根据利乐的要求更新壁画。图像被打印在3M的图形薄膜的面板上,这些面板也经过了再次调整)

The reach through this campaign was remarkable. Snoop Dogg shared images on his Instagram account, which has 35 million followers.

(这次活动的影响很大。史努比·道格在他的Instagram账户上分享了照片,他的Instagram账户有3500万粉丝)

The team produced a 2.4-m (8-ft) gold chrome Larry O’Brien Trophy with the Raptors’ logo and installed it on victory night to a crowd of cheering fans.

(球队制作了一个2.4米(8英尺)高的带有猛龙队标识的奖杯,并在胜利之夜之前进行了安装)


Sekanskin designed/photoshopped eight players from different photos to create a team shot of the champagne celebration as one did not exist. Many of the photos used as murals were conceptualized prior to a game’s conclusion.

(Sekanskin从不同的照片中ps出八名球员,创建了一个举着香槟庆祝的团队照片) 

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