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当前位置:首页 > 杂志 > 2018年3月杂志——新型发光字标识铸就历史剧院的新辉煌

2018年3月杂志——新型发光字标识铸就历史剧院的新辉煌

2018-05-10

Hollywood Theatre is an historic theater that was built in downtown Portland’s southeastern section, known as the Hollywood District. This ornate, beautiful theater, located at 4122 NE Sandy Blvd.,opened in 1926.There are no known photos of the original marquee;to our knowledge, only a drawing of it exists.

好莱坞剧院是一座历史悠久的剧院,位于波特兰市中心的东南部,那里被称为好莱坞区。这华丽迷人的剧院位于东北大街4122号,于1926年开业。记录它最初的标识相貌的照片我们至今没有找到,只找到一张图纸能够证明它的存在。

The theater’s management updated the Hollywood’s marquee during the 1970s in an effort to “modernize” the theater and help it compete with mushrooming, multi-screen “cineplex” chains. The marquee remained operational, but deteriorated to the point of ugliness. And, according to Doug Whyte, the Hollywood Theatre Foundation’s executive director, the revised marquee didn’t mesh well with the building. Consequently, they sought a design inspired by the original 1926 marquee.

剧院的管理20世纪70年代好莱坞的招牌标识进行了翻新,努力使剧场跟上“现代化”的脚步,并帮助它与那些飞速增长的多屏幕多观众的连锁电影院竞争。虽然标识依旧在工作,但表面已经被损坏得非常严重了。据好莱坞剧院基金会执行董事道格·怀特(Doug Whyte)称,翻新过的标识剧院主题不是很相配。因此,他们决定从1926年最初的标识设计中寻找灵感。

Several streets converge at this location, so the theater enjoys high visibility. However, from a project-management perspective, this presented problems. Also, a new building had been constructed next to the theater, which further complicated matters.

剧院所处的位置在几条街道的汇合处,因此剧院的知名度也很高,但是,从项目管理的角度来看,这也存在着一些问题。此外,在剧院旁边新建的一栋大楼也将标识翻新的事情进一步复杂化了

Kevin Hallwyler, Security’s project manager for the job, learned of the marquee revitalization during its early planning stages, and established a relationship with Whyte. Hallwyler’s frequent communication, plus Security’s longstanding local stature, helped our bid be successful.

项目安全经理Kevin Hallwyler在早期规划阶段就意识到了发光字标识的兴起,并与怀特建立了合作关系。Hallwyler坚持不懈地沟通,再加上Security Signs公司的在这个行业的名望促使我们的投标过程非常顺利

Fernando Duarte Design (Sacramento, CA), known for crafting marquee-restoration plans, designed the reimagined Hollywood Theatre façade. Other high-profile Duarte jobs include the legendary Saban Theatre in Beverly Hills, CA. The Hollywood received several renovations, but anticipation was high for the marquee’s rejuvenation.

费尔南多·杜阿尔特设计公司(萨克拉门托市加利福尼亚州)以制作标识复原手工技术而闻名,好莱坞剧院的外观就是由他们设计的。杜阿尔特设计公司其他备受瞩目的项目就包括加利福尼亚州比佛利山庄的传奇Saban剧院的设计。好莱坞剧院已经经历了多次装修,但是对于标识发光字的重建依旧寄予了很高的期待

 

A complex process

复杂的标识重建过程

This community-based project received funding through Kickstarter and local donations. Security knowingly becoming a contributor, through an in-kind donation to rejuvenate something historic and be part of the community, was enticing, as were the publicity and satisfaction of executing a project of such magnitude.

这个具有社会性质的项目通过Kickstarter和当地捐款获得资助。Security公司也在其中起到了很大的推动作用,通过实物捐赠来振兴具有历史意义的建筑并使它们与当代社会融为一体,这一举措扩大了这个项目的宣传影响力和受众满意度。

Once the proposal was accepted, the fun part of removing the old structure and planning for the new structure began. As with many such projects, many unknowns awaited.

当项目提案通过,拆除旧建筑和规划新建筑的乐趣就开始了。许多项目都会给人带来这种感觉,未知的事物令人期待。

  

The old marquee came down as we peeled away layers. Extensive leakage and serious structural problems on the roof demanded attention. Originally, we thought the steel structure could be salvaged as a foundation for the new marquee.

我们原本的打算,是准备继续利用旧标识的原始钢筋结构作为新标识的建筑基础。但是当我们将旧标识的组成结构一件件地拆卸下来时,屋顶漏水和结构安全问题引起了我们的注意。

However, the remaining rusty shell lacked structural integrity, so very little of it was useable. Channel iron, which had supported the old marquee, was removed because of widespread rust and fatigued I-beams – even the bolts were rusted through. We temporarily bolstered the structure with 4 x 4 wood postsUsing Miller Consulting Engineer’s specs, Perlo Construction repaired the structure with 5/8-in.-thick steel plates and 4 x 4 x 1/4-in. steel angle.

拆卸下来的壳体已经严重生锈缺乏结构完整性,因此利用率很低过去用于建造旧标识的槽钢,如今已经变成了废旧的工字钢和产生了大面积的铁锈,甚至连螺钉都生锈了所以我们只能选择扔掉它们。在听取了工程咨询师米勒的建议后,我们暂时使4 x 4木柱材料来支撑新标识的结构Perlo Construction公司则使5/8英寸厚的钢板和4 x 4 x 1/4英寸的角钢来帮助标识整体结构修复。

Because of the widespread water leakage – and, in case you haven’t heard, Oregon’s climate entails frequent rainfall – we enlisted Perlo’s help. They built a support structure that stabilized the steel and created a structure to help facilitate water runoff – something that hadn’t before been done.

俄勒冈州的气候非常容易导致频繁的降雨,因此标识结构有着极其严重的漏水隐患。为此我们Perlo公司寻求了帮助。他们建造了一个稳定钢的支撑结构,并建造了一个导流系统来帮助排水,这是以前从未有过的。

How we built it

点亮标识

Under the direction of Chris Bresaw, our lead fabricator, we built 2-in.-deep, open-pan channel letters, which we painted with Akzo Nobel dark-burgundy, acrylic-polyurethane paint. We used Miller Paint dark-blue, blue/grey, and green coatings for the exterior, gold for the returns and cream-colored paint for the interior. To provide the sign’s chasing lights, we installed 800 S14 LED bulbs. Whyte wanted the marquee to look as retro as possible, but energy conservation was also a high priority.

在我们的主要制造商Chris Bresaw的领导下,我们将发光字设计成2英寸深的开放式槽字母,我们使用阿克苏诺贝尔公司的深红丙烯酸聚氨酯油漆对这个字母标识上色,使用Miller Paint提供的暗蓝色蓝色/灰色和绿色涂料为外壳上色并用金色均匀地涂在标识表面,内部则用米白色进行上色。为了让标识看起来更亮,我们安装了800个S14 LED灯泡。怀特希望标识看起来尽可能复古,但节能也是重中之重。

To illuminate the “Hollywood” letters, we created a sample letter that accommodated many types of LED bulbs. Ultimately, we selected American Lighting’s bulbs. These bulbs cost almost $5,700, but they earned the Hollywood Theatre Foundation an energy credit, which partly offset the cost.
For the façade’s neon illumination, we bent and installed an array of 15mm neon colors – clear red, clear blue, classic red, yellow and exposed gold. Using metal-forming equipment, we fabricated custom light fixtures, and painted them satin-black.

为了使 “Hollywood”这几个英文字母看起来更亮,我们对大量的LED光源进行了测试,并最终选择了美国照明的LED光源。购买这些LED几乎花费了5,700美元,但他们得到了好莱坞剧院基金会能源信贷支持,这部分的支持在一定程度上解决了购买LED光源的费用问题考虑到标识整体的外观照明,我们通过对15毫米的霓虹灯进行折弯处理来将它们安装在标识周边——经典的红色、清晰的蓝色、明亮的黄色金色使整个标识熠熠生辉使用金属成型设备,我们制作了定制灯具,并把它们涂成具有光泽感的黑色。

 

To assemble the readerboard, we installed two, 15-in.-wide, set lines with a black background and white letters for one side, and three, changeable-copy lines on the marquee’s other side. We installed white GE LEDs inside the cabinet.

针对标识下方的阅读板的安装,我们在标识背面的黑色区域和白色发光字的一侧安装了两个15英寸宽的固定线,在标识的另一面安装了三个可变的拷贝线

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