English 设为首页 社区 欢迎投稿 中国供应商 客服中心 登录 /注册 中文版 English 广告标识世界
亚洲标识官网
首页 供应商 服务商 评测 展会 视频 活动 行业资讯 产品图片 视觉 杂志
成盛
当前位置:首页 > 杂志 > 2017年10月杂志——可打印磁性材料的视觉呈现

2017年10月杂志——可打印磁性材料的视觉呈现

2017-11-27

Printed magnets and magnetic signage have long been a great specialty business for sign shops, offering additional revenue streams and repeat business from customers. Over the past few years, magnetic media has also become much easier to work with. In the past, output providers had to print to adhesive-backed vinyl and then mount the print to the magnetic media.

磁性印刷和磁性标牌长期以来一直是标识商店的一个重要的特色业务,它不仅能提供额外的收入来源,并且能够重复地为客户提供服务。在过去几年中,磁性媒介在工作中的应用越来越常见。过去,供应商需要打印出能够进行粘合的乙烯基图形,然后才能再将印刷好的图形安装到磁性介质上。

But printing onto magnetic materials has evolved tremendously since then, and today working with them has become a bit more practical. It’s now possible for shops to take advantage of printing directly onto magnetic materials using eco-solvent, UV and Latex inks as well as offering cost-effective ways to make easily interchangeable signs for vehicles, retail and in-store displays, and wide-format signage.

但从那以后,磁性材料印刷的发展趋势增强,若能够好好利用它们,会使我们在工作中如虎添翼,将工作做得更好。商店现在可以直接在磁性材料上使用生态溶剂、紫外线固化和乳胶油墨进行印刷,来为车辆、零售商、店内展示和宽幅喷印标牌制作简单通用又价格实惠的标识。

Magnetic/Receptive Trends

磁性材料/发展趋势

Jim Miller, technical sales, Adams Magnetic Products, Elmhurst, Illinois, points out that the day-to-day effectiveness of magnet media and magnet-receptive media presents excellent options for sign shops. “There are a number of benefits for magnetic-receptive medias and the popularity for signage and graphics applications. They offer much easier installation with no professional installers required. Magnetic media is also more portable. Gone are the days of fighting to ship and deliver ‘hard surfaced’ P.O.P. displays. Now it can be done in more cost-efficient freight and more manageable formats, rolled in tubes when using magnet/receptive ‘flexible’ media.”

吉姆·米勒是伊利诺伊州埃尔姆赫斯特的亚当磁性材料生产公司的一名技术销售人员,他指出磁性媒介和磁性材料接收媒介的日常功效为标识商店提供了极好的选择。“磁性材料在媒介以及标牌和图形领域应用的普及,给我们带来了很多的好处,它们能够在没有专业的安装人员的情况下提供更简单的安装方法。并且磁性介质也更加轻便,运输和传送硬面P.O.P.展示器材的艰难日子已经过去了,现在它能够以更具成本效益的运输模式和更易管理的方式来完成传送。”

Miller says another benefit is layered add-on messaging options for either seasonal customers or applications where a “subliminal message” is needed. “For example, simply layer a '30% Discount' message on top of existing graphics, or layer key messages about a product. Lastly, graphic cost is another benefit. Today the sky is the limit for print technology and its flexibility; whether it is for use with UV, Latex, solvent, offset or flexo print technologies, a magnetic-receptive/magnet media is available,” he explains.

米勒说:“另外一个好处是对于季节性客户来说,可以分层展示需要“重要信息”,例如,简单地在现有的广告上显示‘折扣30%’信息,或者显示关于产品的关键性消息。最后,图形成本的减少是另一个好处,如今过高的成本限制了印刷技术的发展和印刷的灵活性,而用于紫外线固化、乳胶、溶剂、胶版印刷或柔版印刷的技术,都可以使用在磁性材料或是磁性材料等媒介上。”

 

 Systems Approach

系统方法

“Vehicle signs, calendars and sports schedules will always be at the top of the trends list for printing on magnetic sheeting every year,” comments Mike Gertz, marketing manager, Master Magnetics, Castle Rock, Colorado. “Magnetic graphics systems have seen a noticeable increase in demand in recent years. The combination of printable magnetic and magnetic-receptive sheeting has become popular because the system is versatile, cost effective and easy to use. The system provides vibrant, attention-getting color and works for small applications such as restaurant menus, P.O.P. displays, and store aisle directories, as well as large full-wall murals. One main reason for the increasing use of magnetic graphic systems is the ability to easily change out variable information or graphic elements without changing the entire graphic,” he adds.

科罗拉多州洛克城堡的磁性研究专家及市场经理Mike Gertz补充到:“车辆标识、日历和运动日程一直是每年磁性印刷趋势排居首位。磁性材料图形系统近年来的需求大幅增长,可印刷磁性和磁性片材的组合已经开始变得流行起来,不仅因为这个组合是万能的,而且还能够节省成本和易于使用。该组合能够提供充满活力和引人注目的颜色,适合用于餐厅菜单、P.O.P.展示、以及大型壁画展示等等。增加使用磁性材料图形组合的一个主要原因是磁性材料能够简单地变换多种信息或图形元素,而不改变整体的图形。”

Big Push for Retail Applications

零售应用的广泛推广

Jim Cirigliano, marketing manager at Magnum Magnetics in Marietta, Ohio, says there’s a big push right now to use magnet and magnet-receptive media in retail signage such as menu boards, in-store wall graphics and P.O.P. displays. “These systems allow retailers to easily change out their graphics for different day parts or seasonal offerings.”

俄亥俄州玛丽埃塔Magnum Magnetics的市场营销经理Jim Cirigliano表示:“现在在零售市场标牌上使用磁性材料和磁性材料接收媒介有很大的市场,比如将磁性材料应用于菜单板、店内壁纸和P.O.P.显示屏。这种组合使零售商能够轻松地改变他们的图形信息,以适应不同的单日或季节性产品。”

Cirigliano explains that these systems comprise two parts: magnetic-receptive media and printable magnet sheeting. “Printable magnetic sheeting is the magnetic media many printers are already familiar with, and consists of a rubber-based thin magnet with a printable surface layer that can be fed through a printer. Magnetic-receptive media looks similar, but is designed to mimic the properties of steel that make magnets stick to it. In other words, magnetic-receptive media won’t stick to metal—instead, other magnets stick to it.”

Cirigliano解释说:“这个组合包括两部分,即磁性材料接收媒介和可印刷的磁性片材。可印刷的磁性片材在印刷方面的应用已经非常广泛了,它由橡胶磁性薄片和可以通过打印机印刷的表层材料组成。磁性材料接收媒介和可印刷的磁性片材看起来是类似的,但是它是被设计用于模拟钢化产品的性能来使磁性材料吸附在上面。换句话说,磁性材料接收介质将不会被吸附在金属上,而其他磁性材料则会被吸附在它的上面。”

Cirigliano says as these systems are being used for larger and more prominent displays in retail settings, the wider-format media has become more popular because it allows for large graphics to be printed on fewer individual pieces, thus creating fewer seams when installed. “In addition, retailers are counting on their in-store graphics to be eye-catching and of flawless quality,” he says, “meaning printers are expecting high image quality and consistency of the magnetic media from batch to batch.”

Cirigliano说:“如今在零售行业中更大和更醒目的展示图形已经开始应用这个组合,宽幅图形印刷媒介已经变得越来越受欢迎,因为它可以将较大的图形印刷在单张页面上,从而在安装图形时不会产生过多的接缝。另外,零售商也正在依靠他们的店内图形来吸引人们的注意力和宣传他们产品的完美之处,这就意味着每一份由打印机输出的图形产品被期待着与磁性材料媒介有着相同的高画质。”

Vehicle Graphics Driving Business

车辆图形业务

 

Melissa Cannon, sales and customer service representative at Ads On Magnets, Castle Rock, Colorado, a division of Master Magnetics, reports that the biggest trends in the magnetic signage market that she is seeing is for vehicle magnets, food and beverage, and industrial labels. “Our largest demand is for vehicle magnets. End-users put logo and contact information for their company, and they prefer the versatility of magnets rather than stickers.”

科罗拉多州洛克城堡的磁性广告公司的销售和客户服务代表梅丽莎·加农在报告中表示:“磁性标牌越来越被广泛地应用于汽车磁性标识、食品、饮料以及工业磁性标识之中,其中,对于汽车磁性标识的需求是最大的。终端用户提供他们公司的商标和联系信息,比起贴纸,他们更喜欢磁性材料的多功能性。”

Cannon reports they have fulfilled several orders recently for breweries and restaurants that use magnetic signage to label taps and dispenser handles. “These clients use the magnets interchangeably so they are able to easily remove and replace the magnets in a sterile environment. The durability of the magnets also rivals that of ordinary stickers or labels. Magnetic signage is superior to stickers in the food and beverage industry because they are more resilient to various conditions such as fluctuating temperatures,” she points out.

加农继续说:“我们最近已经为将磁性标牌应用于水龙头标签和自动售货处理标识的啤酒厂和餐馆完成了几个订单。这些客户可以互换使用磁性材料,以便能够在无菌环境中轻松拆卸和更换磁性材料。从耐用性方面来看,磁性材料与普通贴纸或标签也是竞争对手。在食品和饮料行业,磁性标牌优于贴纸材料,因为它们可以在多数条件下进行反复利用,比如在温度不定的条件下。”

A Welcome Addition to the P.O.P. World

欢迎加入P.O.P.世界

“From the onset of the magnetic-receptive print films the choices of using magnetics to solve needs in the P.O.P. world has been a welcome addition,” says Joe Deetz, president/CEO, Visual Magnetics, Mendon, Massachusetts. Visual Magnetics is a materials innovation company that has been transforming walls and surfaces since Deetz invented "magnetic paint" in 1992.In 2007, the company introduced MagnaMedia, the world’s first magnetic-receptive print media. MagnaMedia is a component of the award winning Visual Magnetics Graphic System, which is used by over 300 retailers as a cost-effective solution for in-store graphics.

马萨诸塞州门顿视觉磁学总裁乔·德兹说:“从第一次使用磁性接收印刷薄膜开始,使用磁性材料解决需求问题就成为了P.O.P.领域中一个受欢迎的方法。”视觉磁学是一个材料创新公司,自1992年Deetz发明了“磁性涂料”以来,该公司就已经改变了墙面外观和整体外形。2007年,该公司推出了全球首创的磁性印刷媒体MagnaMedia。

分享到:

网友评论

金恒锋
日上
X关闭
日上
X关闭