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当前位置:首页 > 杂志 > 2018年10月杂志_标识翻新重展圣母玛利亚大学历史雄风

2018年10月杂志_标识翻新重展圣母玛利亚大学历史雄风

2018-10-09

Founded in 1842, The University of Notre Dame is one of the world’s most iconic educational institutions. This recognition extends to its football program. The Fighting Irish make their home in “the house that Rockne built,” an on-campus stadium initiated by legendary coach Knute Rockne, in 1930.
圣母玛利亚大学成立于1842年,是世界上具有代表性的教育机构之一,该校以其优异的橄榄球项目而闻名。在传奇教练Knute Rockne的建议和支持下,该校于1930年建成了校园体育场,用以为爱尔兰斗士橄榄球队提供训练场地。
In 2016, the $400 million Campus Crossroads addition and stadium renovation represented the largest single project Notre Dame had undertaken in 175 years. The stadium was re-imagined with a fan experience designed to transport visitors back to the 1930s Rockne era. This included numerous architectural details, stadium graphics, and signage that recaptured history.
2016年,Campus Crossroads协会出资4亿美元用以对圣母玛利亚大学的体育场进行整修和增加基础设施,这将是圣母玛利亚大学这175年来最大的一次标识翻新项目。这个体育场的设计构想是基于让人们重回上世纪30年代摇滚时期,感受粉丝体验而提出的。其中的许多建筑细节、体育场图形和标识设置都重现了当时的历史模样。
Chicago-based Cardosi Kiper Design Group has worked with the University for fourteen years and was selected to lead a $1.6-million stadium placemaking and wayfinding signage design and build phase. They partnered with twelve different fabrication firms and Gemini Sign Products to implement over 4,000 signs and 750 thematic graphic elements throughout the stadium and Crossroads buildings.
总部位于芝加哥的Cardosi Kiper设计团队已与该大学合作了14年,因此他们被选中了负责此项价值160万美元的体育场标识定制和寻路标识项目的设计和建造工作。该设计团队曾与12家不同的制造公司以及Gemini Sign Products合作,为多个体育场和Crossroads大楼设计制作了4,000多个标识和750个主题图形。
The Crossroads project added academic spaces to the stadium creating a year-round facility. The stadium itself was re-imagined, with a fan experience designed to transport visitors back to the 1930s Rockne era as they moved into and around the stadium. This included numerous architectural details, stadium graphics, and signage that recaptured history, with materials and design that not only look timeless but have the longevity to stand the test of time.
Crossroads进行的此次标识翻新项目能够为体育场增加更为浓厚的校园气息并提供全年的基础设施修复。经过重新设计后的体育场能够让游客在入场后,重温20世纪30年代摇滚时期的粉丝体验。材料的精挑细选和设计的用心之至让体育场的众多建筑细节、图形和标识重新展现了历史的精神风貌,所选取的材料都是经久耐用,能够经得起时间考验的优质材料。
Rich with tradition and history, the Cardosi Kiper team sought to capture the essence of this historical era in its design elements. A modernized version of the typeface Statendam was selected for its retro appearance. Materials and finishes reflected the heritage across a wide array of Gemini products used in a number of stadium applications (fabricated and flat cut metal letters and logos, cast bronze and aluminum letters, and precision-tooled bronze plaques).
Cardosi Kiper团队拥有丰富的设计传统和经验,力求在其设计元素中体现历史时代的精髓。现代化版本的Statendam字体因其复古的外观样式而被选中。选用的材料和面漆体现了Gemini公司的产品一直以来坚持的传统,目前这些产品已经大量应用于体育场翻新(该团队专注于制作平切的金属字母和徽标、锻造青铜字和铝字以及精密加工的青铜板材)。
Numerous, made-to-order Gemini products were specified by the design firm and their fabrication partners and were installed in a number of stadium applications—ranging from the locker room to ballrooms, academic facilities, club level venues, the athletic director’s box, at all gate areas, and in honors and recognition applications throughout the stadium.
设计公司及其合作的制造伙伴指定使用大量Gemini公司的定制产品,并将这些产品大量应用于体育馆的标识改造中,其应用范围包括更衣室、宴会厅、场内基础设施、俱乐部场馆、运动员休息室以及整个体育场的门区标识,该标识项目的申请已经获得了许可。

At the North Tunnel Team Entrance (pictured, above), Gemini’s precision-fabricated stainless steel letters and the Notre Dame monogram provide the inspiration for the Irish throughout the locker room, player facilities, and as they take the field. Stud-mounted to the brick walls, the dimensional letters feature the contemporary athletic program typestyle and graphic standards.
在北门隧道的观众入口处(如上图所示),Gemini精心制作的不锈钢标识字和学院徽标提升了爱尔兰斗士球队的更衣室、球员运动设施以及他们的运动场地整体的便捷性与美观。标识使用螺栓安装在砖墙上,立体的字母迎合了当代运动项目的特点和图形样式。
The Celebration Entrance (pictured, down) bridges academics and athletics through the expression of Notre Dame’s five core pillars: Community, Excellence, Education, Tradition, and Faith. It measures twenty-four feet high, and designers wanted dynamic letters that could be mounted on the wall at a height of eleven feet. Cardosi Kiper specified unique, five-inch-tall Gemini dimensional letters based upon the Statendam typeface, custom cast in a thirty-degree angled face design that projects from the elevated mounting point to the viewer below.
庆典入口(如下图)的标识需要表现出圣母玛利亚大学将学术和体育相互连接的五大核心理念:团体、卓越、教育、传统和信仰。标识字母长度总和为24英尺,设计师希望设计一个动态视觉的字母标识用以安装在11英尺高的墙面上。Cardosi Kiper使用Statendam字体设计了一个独特的5英寸高的标识,还为这些标识定制了一个30度的斜角,这样就可以为下方的观看者呈现一个投放的视觉效果。


The precision cast letters were painted black and stud-mounted to the brick entrance walls. Overhead lighting is directed down on each pillar creating a dramatic look and elevating the meaning and impact of the University’s core principals.
这些精心铸造的标识字母被漆成黑色,并被安装在入口处的砖墙上。墙顶上的光源直射到每一个标识上,不仅十分引人注目,并且对提升学校的文化核心意义和影响力有着重要的影响。
In the Accolades Area (pictured, down), Notre Dame highlights the program’s All-Americans, College Football Hall of Fame members, Heisman Trophy® winners, and eleven National Championships. Each player and team is recognized with a Gemini precision-tooled brass plaque, and a second plaque was provided to each honoree’s family. Detailed photos are part of the team and Heisman plaques, using Gemini’s Giclée process that prints a UV-cured image onto the metal, creating a durable and resilient solution.
圣母玛利亚大学准备在荣誉墙(如下图所示)上展示全美运动项目的获奖者,学校橄榄球名人堂球员、海斯曼奖杯获胜者以及11个全国锦标赛的冠军均在其列。学校为每个运动员和团队都定制了由Gemini精密加工的黄铜奖牌,并将相同的第二块奖牌寄给了运动员们的家人。为运动员们定制的奖牌上还喷绘了运动员的个性照片,Gemini使用艺术微喷工艺在金属板上印刷紫外线固化图像,这是一种非常耐用且灵活高效的图形解决方案。

Gemini’s leatherette finish was chosen for the plaque background, which was painted in the program’s blue color and contrasted by the raised brass letters and the Notre Dame monogram.The design required tight tolerances, so Gemini’s precision-tooled plaques were specified, which reproduce crisp detail and the thin strokes of letters as small as 1/4-inch high. Most importantly, because this is a “living” display, the designers chose Gemini for their ability to maintain consistency and repeatability, year-after-year, as new honorees are enshrined.
Gemini为圣母玛利亚大学制作的校徽采用人造革面料作为校徽的背景材料,由于其面料的颜色为蓝色,因此能够与校徽上凸起的黄铜字母形成鲜明的对比。校徽的设计对测量数据有着严格的要求,因此Gemini的精密加工技术又一次发挥了它的重要性,他们制作的徽标能够清晰地展现细节部分,哪怕是徽标上字母小至1/4英寸高的细笔画都能完美地制作出来。最重要的是,作为学校的校徽,这个标识将被长久地展示于校园各处,因此选择Gemini对标识进行设计能够保持所有标识的一致性和再现性,在年复一年的展示中,这个校徽将成为学校的神圣代表。

Historically, students at Notre Dame enter stadium gates marked by hanging banners representing their class year. Cardosi Kiper Design Group immortalized this tradition by replacing the banners with ten-inch cast metal prismatic letters in the classic typeface used on campus buildings. The letters are finished in the same gold leaf as the famous Notre Dame “Golden Dome.”
在以往的日子里,圣母玛利亚大学的学生进入体育场大门后,通过悬挂横幅来代表他们的毕业年份。Cardosi Kiper设计团队通过使用与校园建筑上相同的经典字体铸造了一些10英寸的金属棱柱状字母标识来代替横幅,使这一传统能够经久不衰地流传下去。这些字母标识使用了与著名的巴黎圣母院“Golden Dome”标识相同的金箔完成。


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