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当前位置:首页 > 杂志 > 2018年9月杂志_实例研究:加拿大HSS公司对标识制作的经验分享

2018年9月杂志_实例研究:加拿大HSS公司对标识制作的经验分享

2018-09-04

A new illuminated sign was recently installed in the forecourt of Hamilton City Hall, featuring letters large enough for visitors to stand inside. Unlike the dimensional Toronto sign, which was originally intended only for temporary use during the 2015 Pan Am Games, this one has been built to last, by Hamilton Scenic Specialty (HSS) in nearby Dundas, Ont.

汉密尔顿市政厅前院最近安装了一个新的发光标识,它极具特色的字母大到可以让参观者站在里面。与原本只打算在2015年泛美运动会期间临时使用的立体“多伦多”标识不同的是,这个标识是作为长期使用,由位于安大略省邓达斯附近的汉密尔顿戏剧布景公司(HSS)建造。

A setup for stage sets

戏剧舞台布景

When Mike Kukucska founded HSS in 2000, he and his team were primarily experienced in the construction of theatrical sets and recognized an opportunity to continue to succeed in that field.

当Mike Kukucska在2000年创立HSS时,他和他的团队主要是在戏剧布景的建造方面具有经验,并认识到在这个领域继续取得成功的机会。


“We had business relationships with a lot of American theatre companies and the Canadian dollar was quite low at the time,”he explains. “We just needed to know when to say ‘no,’ as your business will fail if you overextend yourself.”

他解释道:“我们与许多美国戏剧公司有业务关系,当时加元兑换美元的汇率相当低,我们只需要知道什么时候该止步,因为如果你过度扩展,你的生意就会失败。”

HSS started in a 557-m2?(6,000-sf) space and its first project was a set for the Broadway production of the Abba musical,?Mamma Mia!

HSS从557平方米(6000平方英尺)的空间开始运作,它的第一个项目是为在百老汇出品的Abba音乐剧《妈妈米娅》进行舞台布景。

“It was designed to break apart, fit in a truck and then get put together again on the stage,” says Kukucska. “Through these kinds of projects, we developed a good reputation as a talented workforce.”

Kukucska说:“布景用料被设计成可以分开,装在卡车里,然后在舞台上重新组装起来。通过这类项目,我们获得了优秀人才的良好声誉。”

Indeed, HSS went on to build five?Mamma Mia!?sets as the show grew with touring companies and was staged in Las Vegas, Nev. The company also did work for?The Lion King, Blue Man Group’s shows and?The Sound of Music.

事实上,随着该剧因巡回演出而知名度提高并在内华达州的拉斯维加斯上演,HSS继续建造了5场《妈妈米娅》音乐剧的舞台布景。该公司还为《狮子王》《蓝人组》和《音乐之声》的演出布景服务过。

As one might imagine, fabricating props, backdrops and sets for such large-scale stages in a moderate-sized facility was challenging. With a tape measure in one hand and the other tending to his notebook computer, Kukucska laid out the shop floor plan as efficiently as possible.

正如人们想象的那样,在中等规模的工厂中为如此大规模的舞台制作道具、背景和布景是很有挑战性的。Kukucska一只手拿着卷尺,另一只手拿着他的笔记本电脑,尽可能高效地制定车间平面布置计划。

“We put our tool stations on wheels, so we could shift things around,” he explains, “and we found other clever ways to work with very little. Sometimes we even built outdoors!”

他解释说:“我们把我们的工具放在轮子上,这样我们就可以方便地转换工具,我们还找到了其它更便利和高效的方法。有时我们甚至在户外进行舞台布景建造工作!”


The company originally specialized in the construction of stage sets for live theatrical productions.

该公司最初专门从事现场戏剧演出舞台布景的制作。

Branching out

业务扩展

Six years in, the business more than doubled in scale, expanding to 1,208 m2(13,000 sf).

六年来,该公司的空间规模扩大了一倍以上,扩大至1208平方米(13000平方英尺)。

“The space became available and we certainly needed it,” says Kukucska. “Just five weeks later, we landed a huge job for the Queen musical,?We Will Rock You.”

Kukucska说:“我们需要更大可供使用的空间。仅仅五周后,我们接下了一个巨大的项目,女王的音乐剧《我们将震撼你》。”

In more recent years, however, the theatrical market has proved less consistently lucrative.

然而,近年来,戏剧市场的利润却不那么稳定。

“That industry is not as healthy today,” says Kukucska. “Touring productions are brought into town, rather than theatres producing their own shows, so there are fewer sets being built overall.”

Kukucska说:“如今,这个行业已经不那么健康了。巡回演出进入到城镇,而不是剧院制作他们自己的节目,所以总的来说建造的布景更少。”

Adapting to this change, HSS began to branch out into other types of work, such as public art, themed environments, museum exhibitry, interactive displays and commercial broadcast sets, including one for CHCH’s 2014 revival of the kids’ variety show,?Tiny Talent Time, and another the same year—as a subcontractor—for?Hockey Night in Canada?(HNIC), when its production moved from CBC to Rogers Communications’ Sportsnet.

随着市场形势的变化,HSS开始将业务扩展到其他类型,如公共艺术、主题环境、博物馆展览、交互显示和商业广播领域的标识建造,包括加拿大电视台《复兴的孩子》综艺节目(2014年)、《小天才时代》,和同年的体育节目《加拿大曲棍球之夜》(HNIC),当时它的业务从加拿大广播公司转移到罗杰斯通讯集团的体育网。

This branching out turned out to be the right decision. As word of mouth spread, the company became more well-known to a diverse base of clients.

这些业务拓展是正确的决定。随着口碑的传播,该公司在不同客户群体中的知名度越来越高。

“While we were still not afraid to say ‘no’ to a job and we wouldn’t be everything to everyone, we gained a broader reputation for doing a wide range of different things,” says Kukucska.

Kukucska说:“我们仍然不怕对一份工作说拒绝,我们无法为每个人做到一切,但我们因为做了很多不同的事情而获得了更广泛的声誉。”

The tools for the jobs

工作中使用的工具

Its roots in theatre set construction also proved beneficial, as HSS already had many of the tools it would need to fabricate other applications.

事实证明,HSS在戏剧布景制作方面的资深经验和专业度对其很有益,因为它已经拥有了许多制造其他应用程序所需的工具。

“Theatrical work is a fabulous background for fabrication in general,” Kukucska says. “No two theatrical sets are the same, so you need to be very adaptable. Before building any signage, we were already well-experienced in working with metals, plastics and fabrics. Any tool we need, we probably already have!”

Kukucska讲到:“戏剧艺术表演通常需要有逼真和令人惊叹的布景。没有两个戏剧布景是一样的,所以你需要有很强的适应能力。在制作任何标识之前,我们已经在金属、塑料和织物应用方面有了丰富的经验。任何所需的工具,我们可能已经具备了!”

Originally starting out with woodworking equipment, HSS has added metal inert gas (MIG) welding, a metal tube bender, a pipe notcher and hydraulic machinery over time.

HSS最初采用木工设备,之后逐渐增加了金属惰性气体焊接器、金属弯管机、管道开槽机和液压机械设备。

“When we installed a computer numerical control (CNC) router seven years ago, I wished I had bought it eight years earlier, because it led to so much other work,” says Kukucska. “It has been fantastic!”

Kukucska说:“七年前,当我们安装了一台计算机数控(CNC)路由器时,我真希望我早在八年前就买了它,因为它解决了很多其他的工作,真是太棒了!”

With its team of estimators, creative interpreters, computer-aided design (CAD) detailers, technical specialists, carpenters, electricians, scenic artists, project managers (PMs) and installers, the company is now able to offer prototyping, sculpting, fabrication of wood, metal, acrylic and fibreglass, painting and faux finishing, all under one roof. It can incorporate lighting, sound, graphics and motion into props, sets and exhibits.

公司团队拥有评估师、创意翻译人员、计算机辅助设计(CAD)人员、技术专家、木工、电工、舞台布景艺术家、项目经理(PMs)和安装人员,现在公司能够提供原型设计、雕刻、木材、金属、亚克力和玻璃纤维的制造、绘画和人造涂饰,所有这些都可以由公司包揽,可以将灯光、声音、图像和动作融入道具、布景和展品中。

“We’re often at capacity and simply too busy to take on a new job,” Kukucska says. “You’re only as good as the last job you’ve done, so it’s not worth trying to cut corners to get things finished more quickly.”

Kukucska说:“我们通常都很忙,根本没时间接受新工作。你只需要把你手头的工作做得跟上一份工作一样好,不要为了更快地完成工作而走捷径。”

Steeltown’s new sign

钢铁城汉密尔顿的新标识

The new sign’s aluminum letters are held in place by stainless steel bolts and an HDPE base.

新标识的铝制字母由不锈钢螺栓和高密度聚乙烯底座固定。

Installed in the forecourt of Hamilton City Hall, the sign has quickly become a popular photo opportunity.

安装在汉密尔顿市政厅前院的标识,很快就成为了一个受欢迎的拍照点。

Pitched in 2017 as a Canada 150 project, the $300,000 Hamilton sign was privately funded by contributions of $25,000 each from 12 local families, groups and companies, including a steelmaker, homebuilders and hospitality businesses. Its light-emitting diodes (LEDs), which can change the colours of the nearly 7.5-ft (2.3-m) tall letters, reportedly cost only $1.50 per day to power.

在2017年,这个价值30万美元的“Hamilton”标识被定位为加拿大“150项目”,由12个当地家庭、团体和公司(包括一家钢铁制造商、住宅建筑商和酒店企业)各自出资2.5万美元。据报道,它的发光二极管(LEDs)可以改变近7.5英尺(2.3米)高的字母的颜色,每天的电费只有1.5美元。

“This is our first really big sign build,” says Kukucska, “but we are always up for any creative challenge!”

Kukucska说:“这是我们第一个真正意义上的大型标识,但我们随时准备迎接任何创造性的挑战!”

As it happened, HSS had previously worked as a subcontractor for the fabricator of the Toronto Sign, Unit 11, on both the aforementioned Rogers’ HNIC set in 2014 and a 50th?anniversary sign for Toronto-Dominion (TD) Centre in 2017.

碰巧的是,HSS之前曾作为多伦多标识制造商“Unit 11”的承包商,包括上述提到的2014年《加拿大曲棍球之夜》(HNIC)和2017年多伦多道明(TD)中心50周年纪念的标识建造。

“In fact, we had the chance to bid on the Toronto sign but said no,” Kukucska explains. “In the end, we learned from that example, as it was only meant to be temporary and has taken a lot of money and work to maintain for the longer term.”

Kukucska解释道:“实际上,我们有机会投标多伦多标识,但放弃了。因为它只是被作为临时使用,要花费大量的金钱和精力来制作和维护。”

For the Hamilton sign, HSS avoided the steel of the Toronto sign, in favour of aluminum. The letters are held in place by stainless steel bolts and a high-density polyethylene (HDPE) base. The company even designed its own bending machine for aluminum composite panels (ACMs), so as to achieve the gentle curves of the letters.

对于“汉密尔顿”标识,HSS未选择建造“多伦多”标识所使用的钢制材料,而选择了铝。这些字母由不锈钢螺栓和高密度聚乙烯(HDPE)底座固定。公司甚至设计了自己的铝复合板材折弯机(ACMs),以实现字母制造过程中其曲线的柔和和平缓。

“That was new for us and took a lot of trial and error,” says Kukucska. “That sign will last 1,000 years!”

Kukucska说:“汉密尔顿标识的制造对我们来说是全新的体验与挑战,我们有过很多尝试和错误。得益于最终的创新与进步,这个标识可以持续使用1000年!”

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