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当前位置:首页 > 杂志 > 2017年10月杂志——打造个性化标识,重塑品牌形象

2017年10月杂志——打造个性化标识,重塑品牌形象

2018-03-24

If you ever sit in on city hall meetings when the powers that be are writing a new sign ordinance, you soon find out there are lots of people out there who are not fans of signs, especially unattractive and boring signs, and some of these people have clout. As professional sign makers, we have several priorities, and one of them is to make a profit and stay in business, but another has to be to make the best looking sign products our clients can afford. This is good for our customers, good for our business and good for the sign industry as a whole.

如果你看到一个人正在签名,他的签名毫无美感可言,你很快就会发现,或许这个人不会特别注重事物外在的美感。那么,作为专业的标识制造商,也会分为两种,一个是集中精力赚取利润,并停留在开拓业务中的标识制造商,另一个则是非常重视打造个性化标识、非常重视产品质量和外观形象的标识制造商。无论是哪种,我们要清楚的是,重视产品的美观和质量,不仅对我们的客户有益,对我们的业务有益,对整个标识行业都是有益的。因此,要打造个性化标识,最关键的是先重塑好标识的形状与风格。

A sign, any sign, never has to be boring or ugly, but unfortunately many are, and vinyl letters applied to rectangles or squares are certainly part of the problem. But not all clients will spend a lot more for nice dimensional letters or really custom signwork. However, there are fairly easy ways to improve how many signs will look, and one such method is to forget the squares and rectangles and produce signs in shapes that have some style.

任何一个标识,我们都不希望制作出是丑陋或没有意义的,但不幸的是,很多制作出来的标识都是普通而没有个性,其主要的问题在于,字母的形状不是矩形就是正方形,除此之外没有任何特色。实际上,并不是所有的客户都会花费大量的时间先去设计标识的外观,从外观上下壕定义,再把设计方案交给标识制造商。因此,要想改变标识的外观,打造个性化标识,最直接的方法就是改变过去最常用的正方形或矩形形状,从而为标识重塑个性化造型和风格。

By cutting a sign into a simple shape, the sign’s final appearance is much improved and the sign looks more custom and will sell for more, and CNC cutting is so readily available that this is not much of a challenge anymore or particularly costly to do. As compared to individual dimensional letters, installs of this type of sign are simple and fast because they involve only a few elements, a benefit to the client and sign maker.

通过将标识切割成不同的形状,他的外观就会发生很大的改变,除了改善外观以外,很多标识制造商将标识做成特定的形状,来隐含某种特殊意义。随着CNC切割技术的发展,将标识切割成任意形状不再是一个很大的挑战,与单个维度字母相比,这种类型的标识制作简单而快速,因为它们仅仅只是涉及几个元素。

When making signs cut into shapes, we almost always use mill finish aluminum of a .080 or .090 thickness, which will lay very flat but is not very costly. The painting or finishing will be done by powder coating, and all of this was true before we had the capacity to do each of these steps. At WPC Services, our other business, we can do CNC cutting and powdeer coating, but these services  are available just down the street from other vendors at reasonable prices.

通常情况下,我们使用厚度为.080或.090的轧制铝切割成某种形状,这种材质不仅平坦,也不会很昂贵。事先做好粉末涂装的工作,会促进图案绘制和切割的工作,所以,我们需要把握好标识制作的每一个细节,才能最高效率完成一个精美的成品。在WPC服务上,这是我们开展的另一项业务,我们可以进行数控切割和粉末涂装的工作,在这些工作流程上,供应商都能提供合理的价格,帮助我们高效生产。

Aluminum, normally 5052 to be specific, cuts very quickly on any CNC machine, either router or waterjet, and since service providers basically charge for how long it will take to cut a project on their equipment, cutting costs for projects like the ones shown here are not very expensive.

通常情况下,型号为5052的铝质材料能被任何数控切割机或是水刀快速地进行切割。此外,由于标识服务商能合理的控制在切割项目上所需的时间,从而降低了项目的成本。

When outsourcing this type of work, the sign maker can make himself a favorite client of the CNC shop by providing good, clean vectored files, and even doing a decent job of nesting the work first. Providing one’s own material can be a plus, but most important of all is to always bring a check and pay when the work is picked up. Your work may be put in front of a number of other jobs if your subcontractor knows he will be paid on the spot. Trust me, he has many clients who never, ever do that.

当外包这种类型的工作时,标识制造商可以先做一个嵌套工作,这样不仅将工作流程规划好,还能最大化满足客户的需求。在一个项目开始之前,标识制造商为客户周详一些细节的步骤是非常有必要的,比如,帮助客户设想好,选用什么样的材料等。

As mentioned, we prefer powder coated finishes to any kind of painting, and fortunately nowadays the color choices are not very limited at all.

如上所述,我们更喜欢使用粉末涂层来进行表面处理,然而,现在颜色的选择却不是非常有限。

If I plan to use self-tapping screws on the install of a job, I like to have them powder coated at the same time to match the sign elements perfectly. To prepare them for powder coating, they can be screwed into a scrap of sheet metal, or even into wooden blocks with hooks for hanging them on racks. They can be preheated in the oven before spraying which will make the powder bond to the screws even if they are not well grounded.

如果我们在安装工作时使用到自攻螺钉,我们会同时涂上粉末,使元素与元素之间完美匹配。 为了准备粉末涂料,可以将它们拧入钣金碎片中,甚至可以用挂钩挂在木架上,它们需要在喷雾之前,放入烤箱中进行预热,这样做得目的是,为了将粉末更好的粘结到螺丝上。

Nearly all of these types of projects that we do will involve a heavy shadow or a bold outline of all the elements, which connects everything together nicely. These jobs may involve as few as two or three parts, or a few more but there will not be nearly as many to deal with as when installing dimensional letters. The top color, applied over the powder coated parts, is normally just high performance vinyl. The two-tone aspect of it, since we are putting vinyl graphics over solid colored parts, improves contrast on most building surfaces we will be mounting the signwork to.

几乎所有制作标识都将涉及到两种元素:阴影和轮廓,这两个元素能将所有标识体现的内容都融合在一起。一般情况下,标识的制作会涉及两到三种元素,这样以便在字母安装时不会需要太多额外的处理。涂在粉末涂层部分上的颜色通常来自高性能的乙烯基,由于我们将彩色图形放在纯色部件上,这样容易提高建筑表面的对比度。

Though we sometimes use pre-finished screws, our normal fastener is “Pop Rivets” which are touched up to match the signs as the last step of the install. On metal buildings, we may need some shop-made Z-mounts, formed from strips of .063 aluminum. We will paint these to match the building, not to match the sign. Fortunately, very few will be needed because the shapes we are dealing with are typically large enough to hit multiple ribs in metal buildings.

虽然我们有时使用的是螺丝,但我们常用的普通紧固件是Pop铆钉,它们是安装最后一步的关键工具,必须要完美的结合好标识。此外,在一些金属建筑物上,我们可能需要借助一些标识商店制造的Z-mount,它由.063铝合金条构成,但是在实际安装过程中,会因为形状不匹配而出现问题。幸运的是,我们通常会将标识的形状做得足够大,可以固定在金属建筑物中的多个柱子上,因此,很少会需要这种铝合金条。

The several jobs shown in the accompanying photos are some we have done recently. All these clients are very happy with the quality of their work, and with the fact that they are not getting another flat, rectangular sign.

随附照片中显示的几项工作是我们最近所做的一些工作。我们的客户对我们产品的质量非常满意,因为他们得到的不是一个呆板而毫无美感的标识。

For us, jobs like these are simple and even fun to do, partly because the installations are so easy. For example, the McKinney Measurement job looks like there are a number of elements involved, but in reality it was a one-piece graphic except for the ampersand, all cut from one 5’ x 10’ sheet of aluminum. This order was for two graphics, and we installed both, one a bit larger than the other, securing them temporarily with a few self-tapping screws, and then mounting them permanently with rivets, which were painted to match.

对我们来说,这样的工作非常有趣,部分原因是因为安装过程非常简单。例如,McKinney测量工作看起来会涉及许多复杂的元素,但实际上它是一个单件图形,除了&符号,其余都是从一个5’x 10’的铝片上切下来即可。这个项目要安装两个图形,一个比较大,另一个非常大,我们用了一些螺钉暂时固定它们,然后用铆钉安装它们,要注意的是,铆钉的大小要和字母的大小相匹配。

When putting connecting to pieces of one sign element, I try hard to hide the seam, normally fitting it around a letter in a way that helps disguise it. Especially with waterjet cutting, the precision of the cut is so good it is easy to make a joint that is hard to see. The puzzle-like fit shown in [Photo #7] is a good example of this.

当处理到字母的细节部分时,我们需要尽量隐藏接缝口,以保持外观的整洁和完美。特别是对于用水刀切割的标识,只要切割的精度好,就难以被看出有接头。图7就是一个很好的例子。

From production to installation, jobs of this type, though basically simple, are accurately perceived as a higher quality product than just vinyl letters stuck to sheets of metal or laminate, and therefore sell a better price. They are really a good compromise between a very boring sign, and a truly custom one, and with this type of compromise, both parties win. And so does the public, who will be viewing these handsome and durable signs for a long time to come. 

从生产到安装,这种工作看似简单,但是,要完成一件高质量的产品,不仅仅是将乙烯基字母粘贴在金属或层压板上,还需要优化制作过程中的每一个细节,这样才受到客户的喜爱,销售出更好的价格。

 

 

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